Post Show Report On parts2clean 2008 Event

The leading international trade fair for cleaning within the production process, parts2clean, took place in Stuttgart, Germany on October 28-30. With 244 exhibitors (a 16 percent increase from last year) from 13 countries, the 6th parts2clean reported attendance of 4,482 (a 17.5 percent increase from last year) expert visitors from 37 countries. Approximately 64 percent of the visitors indicated that they were attending parts2clean for the first time. Roughly 18.5 percent of the visitors came from outside of Germany.

"Concentrated presence of companies from the cleaning industry makes parts2clean highly appealing for users, and offers lots of benefits. We don?t know of any other trade fair that ranks so highly?, said Dieter Göller, managing director of LPW Reinigungssysteme GmbH, who exhibited together with EMO Oberflächentechnik GmbH, Hösel GmbH and Mecanolav-Ridel SA from France under the Surface Alliance umbrella at the trade fair.

According to a visitor survey, 57.6 percent hold supervisory positions and 89.3 percent influence company investment decisions. ?We?re participating at parts2clean for the fifth time, and the event has gone exceptionally well for us. The visitors are very competent, and they know exactly what they want. Lots of visitors even brought samples or photos along with them, in order to clearly explain their cleaning problems and find an ideal solution. We?ll certainly participate again at parts2clean 2009, although Surface Technology will also be held in Hanover as well. We don?t meet up with the expert visitors in Hanover who attend parts2clean?, explains Willi Schneegaß, managing director of ipros Industrie-Produkte-GmbH in Iserlohn, Germany.

Michael Höckh, managing director of Höckh Metallreinigungsanlagen GmbH, said, "The trade fair has been very successful for us once again. As in the past, customer potential is still very strong. The automotive industry is somewhat restrained at the moment, but we?re experiencing growing demand for high quality cleaning solutions in the fields of energy technology and medical engineering, as well as in other industries too. This demand will certainly compensate for the inevitable decline in the automotive industry."

"parts2clean 2008 went even better for us than in previous years, and we?ll definitely be on hand in 2009 as well?, said Jaime Arau, managing director of Arau GmbH. Amongst other products, the company presented a new high pressure deburring unit of modular design with automatic loading station, which is right up-to-date where decentralised parts cleaning integrated into the manufacturing process is concerned.

Exhibiting companies from areas other than suppliers of cleaning equipment and systems were highly satisfied as well. ?For us, parts2clean is the world?s most important trade fair, because 80 to 90 percent of the visitors are potential customers, a figure which amount to perhaps only 5 percent at other events?, reported Dr. Henry P. Ederle, industrial division area sales manager at Borer Chemie AG in Zuchwil, Switzerland. Dr. Andrè Thyssen, General Sales and Marketing Manager at 3M Cuno, 3M Deutschland GmbH in Neuss, Germany, came to a similar conclusion. "The trade fair is very professional and the visitors come with highly specific questions, or they need to solve problems with filter applications. The outstanding technical knowledge demonstrated by the visitors allows for really good discussion and contacts. We were also surprised at how many visitors from outside of Germany came to our booth. And that?s why we?re only planning to participate at Achema and parts2clean next year.? Henkel AG & CO, KGaA has already registered for the next event. ?In the field of surface treatment, our trade fair activities are concentrated on participation at parts2clean. The special thing about this event is the fact that practically all of the visitors bring concrete questions and tasks ? and they come from a great variety of industries?, said Lothar Warmeling, Surface Treatment Sales Manager at Henkel.

Serge Tuerlings, European Technical Manager for Kyzen, also classified his first experience as an exhibitor at the event as a complete success. ?We?re an American company and we recently opened a plant in Belgium. Not only were we able to establish lots of top quality contacts with users in the metalworking, optics and medical engineering sectors at parts2clean, we also hooked up with manufacturers of cleaning systems. And in addition to this, we found representatives for our products at the trade fair.?

Organizers report that 87.2 percent of the visitors were satisfied to very satisfied with contact and information opportunities. 1,591 visitors took advantage of the opportunity to gather information by attending presentations held by renowned experts from industry, economics and R&D regarding current developments, new requirements and trends in the field of cleaning technology. As a consequence, the parts2clean expert forum was amongst the highlights at this year?s event again.

The next leading international trade fair for cleaning within the production process will again take place in Stuttgart from the 20th through the 22nd of October, 2009. Bookings and reservations for booth floor space which have already been received indicate that further growth can be expected. ?This is also signified by the fact that demand for solutions and information resulting from ever stricter cleanliness requirements will increase in practically all sectors all over the world. For this reason, I also see further growth potential for parts2clean in even stronger internationalisation of both the exhibitors and the visitors ? a factor we?re of course working on?, elaborates Hartmut Herdin, Managing Director of event promoters fairXperts GmbH. An international convention addressing the issues of ?Requirements, Technologies and Markets ? Worldwide?, presented for the first time within the framework of parts2clean 2009, will contribute to the attainment of this goal. The new COROSAVE international trade fair for corrosion protection, preservation and packaging will also be held concurrent to parts2clean next year.

www.fairxperts.de