Swiss-Type Machining Distributor Changes Name and Logo
Distributor moves to new brand identification that was already popular with customers and employees.
Posted: July 27, 2010
Founded in 2002 as Genevieve Swiss Industries, Inc. (Westfield, MA) to market tools and accessories for Swiss-type machining and advance small parts manufacturing, effective immediately the company will market itself as "GenSwiss" as expressed with its new logo.
"Over the years, using the domain name 'genswiss.com' and with our customers and our own personnel referring to us and our products as 'GenSwiss', it became a very logical to go forward with 'Gen Swiss' as our new brand identification.
It captures the core of who we are, with our exclusive marketing relationships with PCM, UTILIS® and others. We provide a wide spectrum of tools, accessories and solutions for manufacturers and job shops using Swiss-type machine tools. That's "GenSwiss,'" says Jim Gosselin, founder and president. All company documents, website, literature, trade show signage will lead with the new logo while "Genevieve Swiss Industries, Inc" remains as an administrative element.
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