Markal Unveils New Website
The new multi-lingual site, rebuilt for the global marketplace, introduces an innovative online search tool that can find the correct marker for a job in less than one minute.
Posted: January 3, 2013
The new multi-lingual site, rebuilt for the global marketplace, introduces an innovative online search tool that can find the correct marker for a job in less than one minute.
Markal (Elk Grove Village, IL), a global force in industrial marking, recently unveiled a new, innovative, multi-lingual website featuring the industry’s first “Find a Marker” online search tool. This intuitive tool streamlines the marker search allowing customers to quickly select the high-performing marking tools they need from among the hundreds of industrial marking products the company offers.
Built to serve the company’s expanding international customer base, Markal.com is available in English, French, Spanish, German and Italian, plus other languages by using Google Translate.
The “Find A Marker” search engine finds the correct marker for the job in less than a minute. First, click the “Find a Marker” button on the site’s home page to begin a search. Then, select the industry or surface that requires an industrial marking tool.
After answering a few simple questions to narrow the search, “Find A Marker” identifies the most appropriate Markal product choices for the user to select for the job.
“We make the right marking tool for any job and now provide an easy, streamlined solution that helps our worldwide customers identify the ideal industrial marker quickly,” said Benjamin Kleiman, the international marketing manager at Markal. “We dedicated months and nearly 80 years of marking knowledge to one simple goal. We’ve made it easy for any customer in any industry, anywhere in the world, to find their markers fast. We understand how our customers think, so our ‘Find A Marker’ search engine has been tailored to their thought process.”
Other new features of the website include an improved and updated product database that is easy to navigate and provides enhanced specs, product images and more, all presented in a reader-friendly “one page per product” format. MSDS sheets, product literature and related items are also easily accessible and downloadable.
LA-CO Industries, Inc. is a diversified manufacturer of the Markal brand of high-performance industrial marking products, the LA-CO brand of plumbing chemicals and supplies, and the All-Weatherâ brandof livestock marking products.
Based in Elk Grove Village, LA-CO Industries manufactures more than 2,000 products for the plumbing, HVAC, industrial, agricultural, lumber, welding and other industries that are sold around the world through a network of 6,500 distributors in the U.S. and more than 60 countries globally. www.markal.com, www.laco.com
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