Waterjet Corporation Competes Directly in the U.S.

A leading Italian waterjet cutting systems builder establishes a direct distribution beachhead in America, with another dozen active dealers in the Midwest.

Waterjet USA LLC (Geneva, IL) is a newly-established sales, service and parts organization that supports users of the high precision 2- to 6-axis cutting machines from Waterjet Corporation s.r.l. of Monza, Italy.

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Waterjet Corporation is a leading Italian machine tool builder, specializing in 2D and 3D cutting systems that serve the metal fabrication and machining industry, the marble, stone and glass industries, as well as several other market sectors. Annually, the company produces over 130 machines. Since it was founded in 1991, it has shipped over 1,300 waterjet cutting systems worldwide.

The new organization was jointly announced by Massimo Russo, the president of Waterjet Corporation s.r.l, and Massimo Denipoti, the president of the new company. “We made the decision to directly invest in the North American market,” stated Russo, “as a logical next step to earlier successes here utilizing importers.”

“This is an opportunity to earn market share,” says Denipoti, “when you consider the wide product range and exceptional quality that Waterjet Corporation offers – from small to very large table sizes, machines from 2 to 6 axes, and some very creative custom solutions. The number of companies in the U.S. market that can offer similar solutions is very limited.”

Waterjet Corporation is no stranger to the United States, working closely for many years with its supplier partner KMT Waterjet Systems (Baxter Springs, KS). The company uses, almost exclusively, the high-pressure intensifier technology for which KMT has become known worldwide.

For several years, Waterjet Corporation has been building complete cutting systems for the North American market and sold them exclusively to and through MC Machinery Systems, Inc. (Wood Dale, IL), a Mitsubishi-owned machine tool importer and distributorship. Earlier, Waterjet Corporation’s products were imported into the U.S. through a Canadian importer and distributor.

The mission of Waterjet USA is to establish a strong sales and service group. “A dozen dealers are now active in the Midwest and we are working with several others to bring product knowledge and exposure closer to potential users in every state of the country,” adds Denipoti.

“Factory service personnel are being relocated to Geneva, IL to consolidate our local installation team and post-sales people. In addition, we’ll be within easy reach of the service crew at KMT Waterjet. Near-term plans include beefing up management and opening a showroom for application development and customer product demonstrations.”

www.waterjetusa.com