Victor Technologies® Realigns Tweco® Brand
To further unify its brand portfolio and achieve greater impact in the market, Tweco will now serve as the company’s single brand for specialty welding products and arc accessories.
Posted: October 30, 2013
Victor Technologies®(St. Louis, MO) has announced it is positioning Tweco® as its single brand for specialty welding products and arc accessories. Starting with the Fabricator 3-in-1 welding machines, and continuing throughout the entire Thermal Arc product line, all welding products will transition to the Tweco brand.
“From the classic Tweco MIG gun to the latest multi-process welding machine, Tweco products are designed to enhance the skill and reputation of every welder,” says Martin Quinn, chief executive officer, Victor Technologies. Late last year, the Tweco logo design was refreshed to welcome a new generation of welders to the brand.
The new brand mark and trade dress have already been introduced with Tweco MIG guns and arc accessories. Welding power supplies will now be added, with all current Thermal Arc units transitioning to a sleek black design and prominent Tweco branding.
This latest announcement is part of the company’s strategy to leverage the strength of its global brand portfolio and enhance its position as an innovative leader of welding solutions. Approximately one year ago, the company changed its name to Victor Technologies, aligning all of its cutting and gas control products under the Victor brand. “Tweco shares a history and a set of values based on authenticity, innovation and a deep connection with the end user,” says Quinn. “This realignment leverages our two strongest and most respected brands in the market, Victor and Tweco.”
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