Luvata Manufactures Aluminium Bronze Wire Exclusively for Ernie Ball Guitar Strings

Luvata (London, England), a world leader in metals manufacturing, heat-transfer technology and engineering and design services, announces an exclusive partnership with Ernie Ball Inc. (Coachella, CA) to deliver a new aluminum bronze wire. The wire is made from a blend of copper and aluminum and is specifically tailored for Ernie Ball acoustic guitar strings.

Ernie Ball is one of the world’s leading manufacturers of guitar strings and musical instrument accessories. Ernie Ball products can be found in over 130 countries and are used by countless renowned artists including Eric Clapton, Peter Townshend and Keith Richards.

Ernie Ball approached Luvata with their patent-pending concept and worked hand-in-hand with Luvata to scale up production for a successful retail launch. “Extensive research over the span of 3 years lead to the development of this optimal blend of copper and aluminum wire,” indicates Brian Ball, the vice president of Ernie Ball. “The wire alloy, weight-accuracy and temper make a big difference in the tone and performance of our guitar strings. Luvata understands this and is able to deliver consistent quality and performance upon which our customers depend for a clear and robust tone.”

The new aluminum bronze acoustic strings feature more projection and clarity than traditional bronze strings, while also providing improved corrosion resistance. The aluminum bronze acoustic strings are made with Ernie Ball Maraging Steel hex cores and Luvata’s aluminum bronze wrap wire to deliver more pronounced lows coupled with crisp brilliant highs. The strings are available in extra light, light, medium light and medium gauges.

Luvata is a fully-integrated producer of round, square and rectangular wire from 0.006 in to 1.000 in. Available in over 60 copper alloys, this wire is commonly used for batteries, electrical power, renewable energy, welding and now acoustic guitar strings.

www.luvata.com