Miyachi Corporation Changes Name to Amada Miyachi Co. Ltd.
Miyachi Corporation has changed its name to Amada Miyachi Co. Ltd. to increase brand recognition and synergy between its laser knowledge, welding expertise and metal processing capabilities.
Posted: May 27, 2014
Miyachi America Corporation (Monrovia, CA), a leading manufacturer of welding, marking, cutting, and micro machining equipment and systems, announces that its parent company, Miyachi Corporation (Kanagawa, Japan), has changed its name to Amada Miyachi Co. Ltd., effective April 1st.
The company has been part of the Amada Group since March 2013, and the name change increases the parent company’s recognition and brand awareness while maintaining the association with Miyachi’s long and successful history as a provider of advanced technology.
The new organization benefits from a variety of synergistic effects, including the development of new technology and products via combined laser knowledge, and application of Miyachi’s welding expertise to Amada’s metal processing applications, as well as increased penetration of target markets with the availability of comprehensive solutions that combine both companies’ core technologies. The companies are further increasing operational efficiency by reducing costs through consolidation of functions worldwide.
According to Toshiyasu Tsujioka, the president and chief executive officer of Amada Miyachi Co., Ltd. said, “Since Miyachi became an Amada subsidiary in March 2013, we have been working together to develop both of our businesses. The name change is the next phase of this endeavor and serves to confirm that the company is a member of the Amada Group. We also expect this to increase the synergy effect.” He added, “The Amada Group will continue to strive to grow with its customers. The new corporate name and organization will have no effect on customer service for those customers currently using Miyachi products.”
Since becoming part of Amada, a leading Japanese company, headquartered in Isehara, Kanagawa, which develops, manufactures, sells and services products and systems for metal sheet processing, metal cutting, pressing, and machine tooling, the combined companies have formed a strong global alliance, and are extending existing technology into new areas.
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