ANH Refractories is Now Harbison-Walker
After extensive market research and branding initiative, ANH Refractories Company has rebranded itself under the new name of HarbisonWalker International.
Posted: January 21, 2015
One of the world’s leading refractory materials and services providers, ANH Refractories Company (Pittsburgh, PA), has announced the decision to rebrand itself under the new name of HarbisonWalker International, effective immediately.
The decision was made following an exhaustive market research and branding initiative in which one of the company’s legacy brands, Harbison-Walker, returned the highest awareness and positive customer perception of all of the company’s brands, as well as, the brands of the company’s refractory competitors.
The former ANH Family of Companies including A.P. Green Refractories Company, North American Refractories Company, and Harbison-Walker Refractories Company, is known as a knowledgeable leader in the manufacture and supply of innovative refractory products for a wide range of industry applications presenting, among other things, challenging heat-intensive or chemically corrosive production environments.
Building on this strong heritage, the new HarbisonWalker International is positioning itself as the first and only choice for comprehensive solutions to address the needs of its growing international customer base. It also hopes to reinvigorate the strong bond between the company and both its employees and its customers.
“We have hard-working, dedicated employees and generations of loyal customers who’ve successfully weathered a storm of uncertainty over a number of years.” said Stephen M. Delo, the chairman and the chief executive officer of HarbisonWalker International. “With our branding decision and the launch of our new customer-centric mission, vision, and values, we intend to send the message that HWI [HarbisonWalker International] is committed to investing in and growing both our company’s future, as well as, that of our partner/customers.”