DMG MORI USA Sells Direct to Customers
The new sales and service model in the U.S. includes doubling their existing local service and sales centers to 27 locations across the country in close proximity to customers.
Posted: October 14, 2015
DMG MORI USA (Hoffman Estates, IL), a global leader in manufacturing technology, has launched a direct-to-customer sales and service model in the United States. The company will double its existing local service and sales centers to 27 locations across the country in close proximity to customers. This expansion will enable their sales and service teams to more efficiently and effectively serve more than 13,000 customers and nearly 100,000 machine tool users across industries including aerospace, automotive and medical industries.
The new model will connect company employees closely to customers and will speed up critical processes, such as managing local service support and sharing new product improvements based on the feedback of U.S. customers. It also maximizes the company’s already strong ability to quickly reach and service machines, and take immediate action on customer feedback. This direct sales and service model is part of a longstanding effort by the company to closely partner with customers.
“We will partner on a very localized basis with our customers to improve value and outcomes, and ensure they’re fully connected to the innovative power we can offer through our global size and scale,” said Dr. Thorsten Schmidt, who will lead DMG MORI USA as chief executive officer. “This transition also opens great opportunities for our employees, who will now have the freedom to work directly with customers, co-create advancements and deliver insight-driven solutions.”
The move to more localized service accompanies several internal company leadership changes. DMG MORI’s global executive board selected Dr. Schmidt to lead DMG MORI USA, calling upon his more than 13 years of leadership experience within the company to run the U.S. market.
Dr. Schmidt will be supported by a management team of leaders currently working at DMG MORI USA. Current president and chief executive officer Mark Mohr will support the new sales and service organization as the president of the DMG MORI Manufacturing plant in Davis, CA, utilizing his extensive knowledge of customer needs in future product developments.
Finally, with the expansion, DMG MORI USA will be focused on a large-scale recruitment effort in local markets. This effort will ensure the best regional talent is brought on board to local sales and service centers, and exemplifies the company’s continuing commitment to supporting and expanding local economies with recruitment, training and educational investment efforts.
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