Laguna Tools Hires New Director

Kevin Mautino has joined Laguna Tools, Inc. (Irvine, CA) as the director of marketing, reporting to the vice president Catherine Helshoj. Mautino will have oversight of strategic direction and also manage day-to-day operations of the marketing department. The company’s innovation in CNC routers, industrial tools, and tools for hobbyists has resulted in record growth that prompted the need for this newly created position.

“I am very excited that Kevin has joined our team,” said Helshoj. “We have done well in marketing our brand and getting the name out there. But there’s more work that needs to be done to build the brand even further, especially when it comes to increasing our digital presence.”

“This is a tremendous opportunity to join a company on the rise,” said Mautino. “Not only do we produce high quality, industry leading products, but the people here possess a passion for this company and for the brand. With the growing popularity of CNC technology, operators are becoming increasingly digitally savvy, which means they are also crossing over more into social media and sharing their work online, which obviously creates an opportunity for us to be a content provider for them and make that personal connection.”

Mautino joins the company from Arbonne International, LLC, where he served as online marketing manager. During his eight-year tenure, he was involved in a number of aspects, including management of interactive design and development, project management, digital marketing strategy and analytics, and social media community management. Prior to Arbonne, he was the art director at Marcomm Associates, a marketing agency formerly based out of Brea, CA. He has also consulted for companies in industries such as fashion, DIY, self-help, legal, and non-profit.

www.lagunatools.com