New Marketing Director at Wilson Tool
Kelli Williams now leads their strategic marketing and branding initiatives throughout North America.
Posted: October 26, 2016
In her new role, she is charged with helping to develop growth-oriented, market-driven strategies that speak to manufacturers’ tooling needs and challenges.
Wilson Tool International (White Bear Lake, MN) has introduced Kelli Williams as the organization’s new marketing director, responsible for leading their strategic marketing and branding initiatives throughout North America. “We’re proud to welcome Kelli to our family,” said Brian Robinson, the chief executive officer of the company. “Her broad background and proven success in strategic marketing and execution are assets to our global marketing and emerging market opportunities.”
Williams brings more than ten years of communications, marketing, digital and strategic planning experience to the company. Having worked at a top ad agency in Minneapolis that served national and global clients, she brings strong digital and data-centric product development experience to identify customer needs that can be met through new product solutions. She earned a BA in Speech Communications and a Master’s in Journalism and Mass Communications from Iowa State University.
“Kelli’s experience uncovering customer insights with digital and data-centric methods is greatly welcomed,” stated Chris Lawless, the company president. “Her experience and expertise will help us develop growth-oriented, market-driven strategies that speak to manufacturers’ tooling needs and challenges.”
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