Walter Appoints New Director of Marketing
Kurt Ludeking is responsible for all aspects of marketing in the Americas and Great Britain.
Posted: October 24, 2016
As the director of marketing for their World West Region, he is now responsible for strategic marketing planning, marketing communication, regional product management, pricing, and market analysis.
Walter USA, LLC (Waukesha, WI), a leading cutting tool manufacturer, has announced the appointment of Kurt Ludeking as the director of marketing for their World West Region. The announcement was made by Muff Tanriverdi, the president of World West Region, which comprises all of the Americas, as well as Great Britain.
Ludeking was formerly the U.S. product manager for turning and indexable drilling products. In his new position he is responsible for all aspects of marketing in the World West Region, including strategic marketing planning, marketing communication, regional product management, pricing and market analysis. He reports directly to Tanriverdi, with functional reporting to Thomas Veeser, the vice president of global marketing.
After completing his BSE in Materials Engineering at the University of Michigan, Ludeking began his career in carbide manufacturing engineering at Valenite. He also completed his Master of Science in Metallurgical Engineering as he continued his career as process engineering manager, R&D manager, and then moving into product management. He joined Walter in 2010 as turning product manager and has since worked closely with sales in the U.S. and Canada, the global product management and marketing organization, and the multiply training function to provide product training for distributors and end users.
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