Grainger Launches Gamut E-Commerce Site
This proprietary system manages product data for fast searches so users can quickly buy the right metalworking equipment they need.
Posted: June 20, 2017
W.W. Grainger, Inc. (Lake Forest, IL), a leading broad line supplier of maintenance, repair and operating (MRO) products serving businesses and institutions, announced the launch of Gamut.com, a new e-commerce capability designed to provide useful information to industrial professionals seeking time-saving solutions for challenging projects. This new site uses a proprietary information system that manages and organizes a comprehensive list of product attributes, application-specific imagery and rich technical data that enables the website to generate relevant, curated search results that help users quickly find and purchase the right products to get the job done.
“We know search is very complicated in our space given the number of products and product characteristics,” said Brian Walker, the president of Gamut. “We also know that many customers are looking for solutions to unique problems or need something immediately. The technology behind this site provides a new way to help users find exactly what they need, along with associated product suggestions in a simplified – but complete – experience.”
The new site offers more than 400,000 products in 32 categories with additional products from stocked inventory to be added over time as part of Grainger’s unique approach of addressing the needs of users of all sizes and across industries. Gamut.com enables their digital team to clearly analyze customer interactions, while continually refining its overall digital experiences.
“During the past few years, we have made key investments to create unique value for different customers, while working to ensure an effortless customer experience,” said Elizabeth Ubell, the vice president of Grainger and president of medium customer, marketing and eCommerce. “This new site is the latest of these initiatives, designed to benefit users during specific and important buying occasions. We believe that this site, along with the other actions we have recently taken, will help us create an even stronger partnership with our customers.”
Backed by the company’s nationwide distribution network, Gamut.com orders of $99 or more, pre-tax, ship free, with most items shipping the same day and frequently arriving within 24 hours.
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