Seco Tools Names New Director

To maximize customer engagement and satisfaction, Seco Tools LLC (Troy, MI) named Bill Barcelona as their director of customer experience. In this new role, he and his team will address rapidly evolving customer needs to enhance sales and service responsiveness further throughout the company. His responsibilities include automating and streamlining processes and procedures to provide all customers with the most up-to-date, comprehensive data about their interactions with the company. He will promote effectiveness in foreseeing customer needs and focus on providing ease of use throughout distributor and end-user relationships with the company.

“I’m delighted to welcome Bill to my management team and look forward to his impact on our customer-facing efforts and plans,” said Rob Keenan, the president of Seco Tools LLC. “He will be instrumental in our continued emphasis on forging enduring relationships with our customers.” With a background in capital markets and technology, Barcelona joins the company from Kasasa, Ltd., a Texas-based financial technology and marketing services company, where he served as a senior vice president for client success and strategy. In that role, he developed a client success team that enhanced customer service and support, yielding significant sales growth by enabling customers to take full advantage of the company’s products and services.

“I relish the opportunity to help make our name synonymous with the highest quality of customer support and success as defined by our channel partners and end users,” said Barcelona, who holds a bachelor’s degree in Management Information Systems from the University of Dayton and is pursuing an MBA at the University of Michigan. He lives in Royal Oak with his wife, a research professor in Kinesiology and Health Sciences at Wayne State University, and their three children. Their family pursues a love of the outdoors through recreational activities, including golf.

www.secotools.com