Cincinnati Inc. Partners with Hendrick Motorsports
They become an official sponsor through a landmark ten-year agreement.
Posted: September 27, 2019
Cincinnati Inc. (Harrison, OH) has joined 12-time NASCAR Cup Series champions Hendrick Motorsports (Concord, NC), as an official partner with a team record ten-year agreement that will begin in 2019 and run through the 2028 racing season. They will be showcased as the primary sponsor of driver Alex Bowman’s No. 88 Chevrolet Camaro ZL1 in the Oct. 6 Cup Series playoff race at Dover International Speedway and in two events in 2020. In addition to being named Hendrick’s official metal fabrication and additive equipment provider, the Ohio-based company will become a full-season associate sponsor of the team’s entire four-car stable for the next decade.
“We are absolutely thrilled to begin this relationship with Hendrick Motorsports,” said Rakesh Kumar, the vice president of sales, service and marketing for Cincinnati Inc., which was founded in the 1890s. “Rick Hendrick’s teams have a long and storied history of winning at every level. We are proud to be associated with that incredible record and partner with another enduring American brand. We look forward to starting off our partnership as a primary sponsor of Alex Bowman and having a presence across all four teams for many years to come.”
Hendrick Motorsports will utilize Cincinnati’s state-of-the art equipment in the development and construction of its full fleet of race cars, including laser cutting, press brake and additive manufacturing machinery. Their ten-year commitment is the longest single sponsorship pact in the history of the team, which was founded in 1984.
“Ten years is quite a statement,” said Rick Hendrick. “It demonstrates how the Cincinnati team feels about NASCAR and the opportunities the sport presents for their business. From the perspective of our team, it’s a major endorsement of how fantastic their products are and the confidence we have that the relationship will help provide a competitive advantage on the racetrack. We look forward to a lot of trips to Victory Lane together over the next decade.”
In 2019, Bowman secured his second consecutive playoff berth in his second full Cup season with the No. 88 team. The 26-year-old driver won his first Cup-level race June 30, at Chicagoland Speedway and this year has posted personal records in multiple statistical categories.
“The best way we can welcome them is with a playoff win,” said Bowman, who led 16 laps and recorded a runner-up result at Dover on May 6. “After our performance there earlier this season, I’m excited to get back to Dover and finish one spot better. We’re looking forward to having them on board with the No. 88 team.”
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