Northern Tool + Equipment Enters Retail Partnership with ESAB
The partnership expands the retailer’s offering of premium welding and fabrication equipment for fabrication professionals across America.
Posted: November 19, 2022
ESAB Corporation (NYSE: ESAB), a premier global fabrication and gas control technology company today announced its retail partnership with Northern Tool + Equipment, one of the nation’s leaders for of high-quality tools and equipment. The partnership features flagship products from the key brands for welders and fabricators of all abilities through the ESAB brand portfolio.
“ESAB is thrilled to partner with a trusted retailer like Northern Tool + Equipment in the U.S. This partnership means welders and fabricators of all experience levels – from the casual welder to the professional – have expanded access to our best-in-class products by increasing availability into more mainstream retail channels,” said Shyam P. Kambeyanda, President and Chief Executive Officer of ESAB Corporation. “With a laser focus on delivering on our growth strategy and expanding our presence in the North American market, we look forward to building on our relationship with Northern Tool + Equipment and identifying additional opportunities in retail to give welders and fabricators across the country the opportunity to experience ESAB Corporation’s trusted brands.”
Products from select ESAB’s marquee brands – ESAB, Victor® Gas Equipment, and Tweco® – are available across Northern Tool + Equipment’s retail footprint, which includes more than 125 stores across the Midwest and East Coast. These products are also available online at northerntool.com, offering welders and fabricators across the country a path to purchase.
“ESAB is a powerhouse in welding and fabrication in the U.S. and globally, and we are pleased to offer select ESAB, Tweco, and Victor products to our customers. From the ESAB Sentinel welding helmet to the Rebel™ series of welding machines, these are innovative and in-demand products our customers are excited to have access to directly,” said Suresh Krishna, Chief Executive Officer of Northern Tool + Equipment. “We’re proud to be ESAB’s first retail partner for these marquee brands and are already seeing product sales performing well and exceeding our goals to-date.”
ESAB Corporation and Northern Tool + Equipment look to expand the partnership in-store and online as the companies continue to innovate and optimize offerings.
Subscribe to learn the latest in manufacturing.
