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How to Avoid Making Stupid Mistakes

Most mistakes are just plain thoughtless, unintentional – and stupid. But once the genie is out of the bottle, the damage is done. What do we do about it? Here’s how to avoid making stupid (and possibly harmful) mistakes in the first place.

Think Your Way to Success

It’s all about using your head: Success depends on being among the few others count on to get the job done right – and that takes thinking. Here are some questions that can serve as a guide to thinking your way to success.

Sales Pitches That Don’t Sell

Thoughtful salespeople and marketers are aware of the words they use with customers. Do they send the right message? Are they helpful in closing more sales? Or are they repeated endlessly without thought or meaning?

How to Make Customers Feel Valued

Most businesses do a fairly good job of “pleasing” customers, but that bar isn’t nearly high enough. Far too many believe that giving them a good deal or schmoozing them is all it takes. But customers spend their money where they feel valued, not on businesses they like or where they’re treated nicely. Here are some ways to meet the major challenge of making your customers feel valued.

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