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Making Selling Easier

Ideas For Combating Complacency: Being different from others in sales means having conversations with customers, asking questions, clarifying issues and being as transparent as possible. Customers today need salespeople who are competent diagnosticians, who have developed expertise at identifying what needs to be fixed and how to go about doing it.

Putting Your Head in the Sand is a Bad Idea

The Department of Justice and Securities and Exchange Commission are ramping up enforcement of the Foreign Corrupt Practices Act to the point that it is imperative that officers, directors and relevant employees of every manufacturer sit up, take notice, and become informed.

How to Get (Really) Good at Business Communications

It takes a near miracle to get clear, correct, and compelling written or spoken business messages across today. Whether emails, letters, memos, presentations, or reports, most create confusion, cause mistakes, and waste time. These suggestions can help you tackle the problem.

Are We Getting What We Want from Our Marketing?

With the near collapse of traditional marketing channels and the uncertainty created by the explosion of new ones, many businesses are unsure what to with their marketing. Should they try something new that’s largely untested and take the chance of wasting both money and time?

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