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The Real Marketing Revolution
Reject the idea that marketing is something companies do and, instead, embrace the view that the business of business is turning customers into marketers.
Business Ideas That Drive the Right Results
It happens every time someone says, “We’ve got to get this out now or else.” Or else what? Or else we’ll look stupid, wrong, or embarrassed? Whether it’s a product, a plan, a project or anything else, getting it right is the only test that counts.
Twenty-Three Tools to Build Your Brand
If your customers aren’t learning from you, they’re vulnerable to attack from your competitors. This is why you must focus on emerging trends, dangers ahead, product use, reducing costs, and solving problems – and why your brand must resonate all of these things. Here are the tools to get it done.
Business DNA: Get What You Need From Your Company’s Marketing
Companies, like people, can become so preoccupied with themselves that they fail to see themselves as they are. When you think about it, getting the most from your company’s marketing has less to do with ads, sponsorships, events, websites and press releases than it does with applying the analytical capabilities and insights of marketers to a company’s basic business issues.
Of Course You Should Be Cynical About Marketing
Marketing is too important to allow company CEOs (or anyone else of that ilk) to get their hands on it. Inevitably, they will try to shape it to fit some notion they have inside their heads. And it will be wrong.
Business Ideas to Challenge Our Thinking
Too many businesses are stuck in an “idea rut,” lurching from one gimmick to another to move ahead. But nothing works. What businesses need to do is challenge their thinking. Here are the three ways to do it.
A Listener’s View: We Are Our Presentations
This article isn’t about how to make a presentation because, in spite of all sorts of presentation training, few are effective. Instead, this focuses on how to understand what you’re doing when you are presenting, big or small –– to close a sale, to motivate your sales team, to engage your employees on the shop floor, to direct your management team, or meet with your bankers about a new loan for your business –– this is about how to keep your listeners front and center, where most presentations fall horribly short.
Tip the Scales in Your Favor
Every salesperson knows the job is tougher than ever, not for the faint hearted or those who feel the world owes them a living. But salespeople also recognize the importance of having an extra edge, of standing out from the crowd. Here are some ideas that can make a difference.
How to Act Like a Salesperson
In spite of what we may say or think, it’s actions that determine the salesperson’s destiny. Here are eight certain “actions” that may reap far more robust sales results.
Why Marketing Goes Wrong So Often (And What to Do About It)
Marketing is more than great ideas, innovative events or cutting edge techniques. At its core, marketing success depends on an understanding of prospects and customers, and making something happen to turn one into the other.
Stop Business Crises Before They Create Havoc
Let’s all give thanks for the entreprenuerial spirit that drives our industry. And with that thanks, just in case, here are some nuggets that might save the corporate neck of some entrepreneurs.
How to Avoid Messing Up Your Marketing
There is no place to hide: In today’s world, all of your marketing, advertising, social media and public relations messages are fully exposed and claims are challenged. Here are six ways to avoid embarrassing and harmful marketing actions that can menace your company.
