Miscellaneous Consulting, Scientific and Technical
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Misreading Customers Means Missed Sales
Misreading customers costs sales. To prevent this from happening means doing battle with our assumptions, particularly those that influence how we think about customers and what we expect from them.
Making Selling Easier
Ideas For Combating Complacency: Being different from others in sales means having conversations with customers, asking questions, clarifying issues and being as transparent as possible. Customers today need salespeople who are competent diagnosticians, who have developed expertise at identifying what needs to be fixed and how to go about doing it.
Closing Sales Means Making Sense to Customers
Selling is easier said than done. Cutting corners is best left to the amateurs and those who think they can talk or manipulate their way to success. It takes the entire sales process for consistent positive results.
Why Salespeople Don’t Make More Sales
Selling is hard enough without being weighed down by attitudes and behaviors that make it tougher — and sometimes impossible — to make more sales.
Our Minds Can Play Dirty Tricks On Us
Beware of these seven tricks the human mind can play on those who are in marketing and sales. They can trip up otherwise bright, experienced people and cause them to miss significant opportunities.
Making Selling Easier: Self-Marketing — The Salesperson’s Other Job
Defining yourself is everything in sales. Cultivating how others perceive you should be the #1 priority for sales professionals.
Ten Sales Strategies For Taking Charge of 2015
It isn’t how well known salespeople are that makes the difference; it’s how much help they give that counts. When it comes to lasting results, these sales strategies can make a real difference.
How to Get (Really) Good at Business Communications
It takes a near miracle to get clear, correct, and compelling written or spoken business messages across today. Whether emails, letters, memos, presentations, or reports, most create confusion, cause mistakes, and waste time. These suggestions can help you tackle the problem.
It Takes The Right Tactics To Improve Sales Performance
When salespeople use these tactics, they boast less, do more and improve their sales performance.
Are We Getting What We Want from Our Marketing?
With the near collapse of traditional marketing channels and the uncertainty created by the explosion of new ones, many businesses are unsure what to with their marketing. Should they try something new that’s largely untested and take the chance of wasting both money and time?
The Real Marketing Revolution
Reject the idea that marketing is something companies do and, instead, embrace the view that the business of business is turning customers into marketers.
Business Ideas That Drive the Right Results
It happens every time someone says, “We’ve got to get this out now or else.” Or else what? Or else we’ll look stupid, wrong, or embarrassed? Whether it’s a product, a plan, a project or anything else, getting it right is the only test that counts.
